We’ve got nothing against whole wheat, but we don’t use it in our treats. Non-GMO and organic brown rice flour, flax, oat, garbanzo, buckwheat, and coconut flours are our go-tos.

If we won’t eat it, can’t pronounce it, or it has more syllables than ermahgerd, we’re not feeding it to your pet.

We’ll never add animal by-products, digest or meal, cheap fillers like corn or soy, artificial flavors, colors, or chemical preservatives.